I like to apply it in the morning and at night on days when I wear matte lipstick formulas. This balm softens and heals my lips while also providing antiaging protection.

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As for this formula, it's incredibly soft and smooth. When I've applied it with my fingers it actually melts from the heat of my skin slightly and feels like silk on my lips.

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One swipe of my finger across my pout, and it has a rich, creamy, deeply hydrating, nourishing feel.